This information note is issued by UpCommerce Spa, having its registered office in Foggia Via di Motta della Regina 6, as Data Controller, and describes the procedures for collecting and using the user’s personal data in accordance with Italian law and in particular of Legislative Decree n. 196/2003 (Privacy Code).

All treatment of personal data will be carried out in accordance with the principles of necessity, correctness, legality, proportionality and transparency. Where necessary, in relation to any specific use or treatment of Personal Data, the user’s prior written consent will be requested.

a) Purpose of data processing

The processing of personal data is directed to provide services required by the customer and to execute the related contractual obligations (which includes the purchase, also online of goods, its delivery by national or international courier service, the customer service management, the control and analysis of reports, complaints and disputes, the execution of pre-contract activities, the enforcement of contractual obligations and administrative and accounting provisions) and, by specific non-mandatory consent for the provision of the service, for the following purposes:

- for promotional, advertising or commercial purposes (including newsletters and advertising material on products and services offered by UpCommerce)

- defining the profile and personality of the persons concerned and/or studying their habits and choices as consumers

Information and data marked with an asterisk are required in order to proceed with the requested services.

If you don't provide the above mentioned data and information, UpCommerce will not be able to perform user requests.

Customer service activities shall be performed by the Data Controller. The processing can be performed by manual or electronic means.

b) Social buttons and widgets

MerchandisingPlaza integrates social button/widgets, that are those social networks icons and buttons. Such “buttons” offer users a convenient way to share online content with their friends and followers. By clicking on the Social Network button/widgets, the social network collect data about what the user is visiting on MerchandisingPlaza. Apart from the case in which the user shares his web browsing data with the selected social network on his own accord, UpCommerce shall not share or disseminate any user's information or web browsing data.

Social login : MerchandisingPlaza uses plug-ins that allow the user to use the social network access credential in order to log in and make use of the services offered by MerchandisingPlaza. In this regard, user shall refer to the social media privacy policy.

Nature of the provision of the personal data of users

The provision of personal data and the consent for its use, when required, are strictly necessary for the above mentioned purposes and services. The refusal to provide us with some of the required Personal Data may consequently prevent us from performing the above mentioned services

c) Communication of your personal data

Your personal data may be disclosed to persons responsible for data treatment whose lit is available at the Data Controller's main office.

After having received your express consent, your personal data may be disclosed to third parties for performing activities or services linked or related to the above mentioned services and activities.

d) Cookies

The use of cookies (which are not permanently stored on the user's computer and disappear when the browser is closed) is strictly limited to the transmission of session identifiers (consisting of random numbers generated by the server) necessary to enable a safe and efficient website and its applications.

Cookies used in MerchandisingPlaza prevent the use of technologies that could compromise the privacy of the users and that don't allow the acquisition of personal identification data.

MerchandisingPlaza uses specific system to analyze user's browsing experience to produce statistics on visits or to improve the content offered, to display similar products or to place targeted advertising on web pages. The system used is Google Analytics, which is a web analytics service provided by Google Inc. (“Google”). Google Analytics, like other systems, uses “cookies” which are text files that are stored on your computer to help the website to analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on their servers located in the United States. Google will use this information for the purpose of tracking and evaluating the use of the website, drafting reports about the website activities and providing other services related to the user of the Internet. Google is only allowed to provide this information to third parties if Google has a statutory obligation to do so or to the extent that these third parties are processing the information on Google's behalf. Google will not associate your IP address with any other data held by Google. . The user can in any case refuse the use of cookies by configuring and customizing cookies setting in your browser.

By using MerchandisingPlaza website, you consent to the processing of data obtained about you by Google in the manner described above and for the aforementioned purpose.

Permanent Cookies

Permanent cookies: they remain on the device even after you leave the website and until you delete them or until they reach their expiration date. MerchandisingPlaza creates this type of cookies and store them on your device in order to recognize you on your next visit. These cookies also allow us to remember what preferences you may have set on our website (eg. wish list)

Promotional or targeting cookies:

Promotional cookies are used to collect information about your browsing habit having the purpose to show you advertising that is relevant to you. This also means that we use them to limit the number of times a specific advertising is shown to you.

Disable or block Cookies

Most internet browsers are initially set up to automatically accept cookies. You can also change the settings to block cookies or to alert you when cookies are being sent to your device At the end of each browsing session you can delete the collected cookies from the hard drive of your device. If you want to delete the installed cookies, please note that each browser has different procedures to manage settings.

Click on one of the links below to go directly to your browser manual

Google Chrome:
Mozilla Firefox:
Apple Safari:

Click on the link below for more information about cookies used by Google Analytics:

For more information about cookies click on the link below:

For more information about behavioral advertising and online privacy please click here:

For more information about Google Analytics click on the link below:

For more information about Criteo cookies used in our website please click here:

MerchandisingPlaza uses also other cookies, of his own or third party cookies (promotional or targeting cookies) to improve the user browsing experience. Such cookies are managed by third party companies such as Criteo and AddThis. You can disable cookies in your browser by following the above mentioned instructions.

e) Art. 7 Right to access to personal data and other rights

1. The party concerned has the right to get the confirmation of the existence or non-existence of personal data concerning him/herself, also in case they were not yet recorded, and that their transmission is intelligible

2. The party concerned has the right to get information:

  • on the source and content of his personal data
  • on the purposes and procedures of treatment
  • on the logic applied in case of treatment carried out with the support of electronic instruments
  • on the essential identity data of the owner, of the people in charge and of the delegate appointed according to the article 5, comma 2
  • on the identity the subjects and categories of subjects who personal data can be transmitted to or who could become acquainted with them as appointed representative in the State territory, people in charge or delegates

3. The party concerned has the right to obtain:

  • the updating, the amendment, or, in case of interest, the integration of his/her data
  • the cancellation, the anonymous transformation or the blockage of the data treated in law infringement, including those for which preservation is not necessary in relation to the purposes they were collected for and afterwards treated;
  • the statement that those who have been supplied with the data have become acquainted with the operations as per a) and b) clauses, and with their content, except for the case when this execution is impossible or implies the use of means that are clearly out of proportion in comparison with the safeguarded right.

4. The party concerned has the right to oppose, completely or in part:

  • for reasons connected to the treatment of the personal data concerning him/her, though relevant to the purpose of the collection
  • to the treatment of personal data aiming at sending advertising material or direct sale or at the accomplishment of market or trade communication researches.

Any request concerning the exercise of your right must be sent to: UpCommerce S.p.A. – Via di Motta della Regina 6, 71121, Foggia, Italia.

f) Data Controller

The Data controller is UpCommerce S.p.a., via di Motta della Regina 6, 71121 Foggia, e-mail The sole manager, according to the art.29 of the Law Decree 196/03 is Mr. Angelo Coletta, whose email address is

In order to ensure the security and confidentiality of the processed personal data, users will be required to prove their identity to exercise their right to access, modify or cancel their personal data

g) Integration of Trusted Shops Trustbadge

In order to make all reviews available to customers, Trusted Shops Trustbadge is implemented on our website. This is in order to safeguard our legitimate interest in optimising the marketing activities of our products, which is a key element in the general evaluation of priorities. Trustbadge and the services it advertises are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln. When you connect to Trustbadge, the server automatically stores a so-called log file containing, for example, the name of the file requested, your IP address, the date and time of the visit, the amount of data transmitted and the provider used (access data) and documents the request. All access data are not analyzed, but deleted within seven days of the end of your visit to the site Additional personal data will only be transferred to Trusted Shops if, at the end of an order, you have chosen to use Trusted Shops products or have already registered for such use. In this case, the existing contractual agreement between you and Trusted Shops applies.


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